January 2023

Promotion:Introduction

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotion

  • Organizations come up with promotional strategies to communicate with customers or clients
  • Promotional strategy- the choice of a target market and formulation of the most appropriate promotion mix to influence it.
  • Promotion refers to the organisational function concerned with the advancement of a product, idea, or point of view through publicity […]
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Factors to consider when choosing a distribution channel

By |2022-09-15T12:33:51+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Factors to consider when choosing a distribution channel

  • As pointed out elsewhere business have to choose from a number of distribution channels
  • In instance the business has to consider several factors when deciding on the most appropriate channel to use
  • These factors include:

The nature of the product

  • for example industrial products are […]
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Business Studies: Ratio Analysis: Introduction

By |2022-09-15T12:33:45+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis: Introduction

  • Businesses record financial transactions as part of the finance and accounting function
  • This financial information is presented in the form of financial statements also known as final accounts at the end of each year/trading period
  • This information is used by various stakeholders of the business to make […]
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Business Studies: Cost Benefit Analysis

By |2022-09-15T12:33:38+02:00January 24th, 2023|Notes, O Level Business Studies Notes|

ZIMSEC O Level Business Studies Notes: Aiding and Influencing the Business: Cost Benefit Analysis

  • The major objectives of businesses is to provide services profitably and to survive
  • Traditionally profit has been the overriding goal of the owners of the business
  • But often the activities of businesses have an impact on the environment
  • Environment refers to the natural world around […]
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Power,Authority, Responsibility and span of control

By |2022-09-15T12:37:32+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Mugabe and military officers. image credit insiderzim.com Mugabe and military officers. image credit insiderzim.com

ZIMSEC O Level Business Studies Notes: Organisational Charts

  • These are concepts that are related with how business organisations operate and are organised
  • Power- is the ability or capacity to influence others
  • For example charismatic leaders like Adolf […]
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Types of Trade Unions

By |2022-09-15T12:34:09+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Types of Trade Unions

  • Trade Unions can be categorized into different groups
  • Below is a list of various trade unions and their descriptions:

Craft Unions

  • Union representing workers who share the same skill-set or who perform identical tasks,
  • these workers might be working in different industries; for example, electricians and plumbers.

    • […]

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Off the job training

By |2022-09-15T12:34:02+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Training: Off the job training

  • This is when instruction and training are provided away or outside the work environment
  • There are a number of off the job training methods including:
  • Lessons and lectures-this is the traditional method of training that takes place in Universities, Colleges and schools
  • Case […]
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Promotion: Advertising

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
  • Advertising involves the use of various media to relay promotion messages
  • It is non-personal and directed towards large  numbers of people (mass communication)
  • It uses media […]
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Supply and Demand (Market Forces)

By |2022-09-15T12:33:47+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Supply and Demand (Market Forces)

  • In a free market economy the forces of supply and demand determine the price at which a product is sold
  • These two forces: supply and demand are also known as market forces
  • They are used to determine the price at which customers are willing to purchase […]
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