February 2025

Marketing: Branding

By |2025-02-12T09:05:15+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Branding

  • A brand is a unique name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from competitors’
  • The main purpose of a brand is to give identity and differentiate products for example Colgate and Aquafresh are […]
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Place: Introduction

By |2025-02-12T09:21:15+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Place

  • When used in the context of the marketing mix place refers to how and where the product is sold to the consumer
  • During the process of determining place the business has to decide:
    1. How the product reaches the consumer i.e. the channel of distribution
    2. The actual geographical location where the product […]
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Business Studies: The balance sheet

By |2025-02-12T09:43:21+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: The balance sheet

  • The entire financial accounting function rests on the premise that there are two aspects to every transaction
  • A debit and a credit
  • For every transaction a debit and credit is recorded
  • For example in a cash sale the asset of cash increases and is therefore credited […]
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Business Studies: Aiding and protecting the consumer: Introduction

By |2025-02-12T09:33:33+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Persuading and protecting the consumer

  • Businesses exist to make sales to the customer/consumer
  • To do this businesses need to communicate with the customer with the aim of persuading the potential to buy the business’s products
  • This persuasion is carried out the form of marketing promotions
  • While most businesses act ethically without laws […]
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Frederick Herzberg’s Two factor theory

By |2025-02-12T09:18:39+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Engineer at work. Image credit ibtimes.com Engineer at work. Image credit ibtimes.com ZIMSEC O Level Business Studies Notes: How managers can use Maslow’s theory of motivation

  • Herzberg used questionnaires and interviews to ask professionals about factors that influence employee performance in the workplace
  • His conclusion was that employee performance is affected […]
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Introduction to organisational structures

By |2025-02-12T09:31:48+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Workers in a small business startup. Image credit businessinsider.com Workers in a small business startup. Image credit businessinsider.com

ZIMSEC O Level Business Studies Notes: Introduction to organisational structures

  • All businesses, no matter how small or big, are organisations
  • An organisation is a group of people brought together to fulfil a particular […]
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Problems of communication failure/ineffective communication

By |2025-02-12T09:09:04+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Communication in Business: Problems of communication failure/ineffective communication

  • The importance of communication to a business cannot be overestimated
  • Communication problems and failure will lead to:
  • Inefficiency
  • Failure to formulate and communication plans and objectives
  • Failure to achieve the organisation’s goals
  • Demotivation, low morale and other problems with employees for example […]
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Training: Introduction

By |2025-02-12T09:28:47+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Training: Introduction

  • Is an organized activity aimed at imparting information and/or instructions to improve the recipient’s performance or to help him or her attain a required level of knowledge or skill
  • Training and development are the official and ongoing educational activities within an organization designed to enhance […]
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Marketing: Packaging

By |2025-02-12T09:06:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • Traditionally packaging refers to the functions/processes such as cleaning, drying, preserving  and materials employed to:
    1. contain,
    2. handle,
    3. protect,
    4. and/or transport a product
  • In modern days packaging now does more than just the utilitarian functions mention above
  • It plays such important roles as:
  • Attracting the attention of potential customers
  • Make the product […]
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Channels of Distribution

By |2025-02-12T09:21:56+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Channels of Distribution

  • Also known as distribution channels
  • This refers to the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor
  • A distribution channel can be as short as a direct transaction from the vendor to […]
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