February 2025

The Product Life Cycle

By |2025-02-12T09:03:46+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: The Product Life Cycle

  • The term product life cycle is used to describe the phases through which a product passes from its introduction to decline
  • It is a basic fact in business that all products introduced go through a number of phases from their introduction to their eventual elimination
  • Generally a product […]
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Price Variations

By |2025-02-12T09:20:15+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Price Variations

  • In addition to employing varies pricing strategies  firms can also make use of price variations
  • This is when prices are adjusted depending on a variety of factors
  • This is usually achieved by using discounts
  • There are therefore a number of discounts
  • Discounts for bulk purchases
  • Discounts for prompt payments
  • Purchases […]
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Business Studies:The profit and loss account

By |2025-02-12T09:41:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: The profit and loss account

  • Organisations that operate on a profit basis traditionally prepare what used to be known as a trading and profit and loss account
  • Nowadays it is more generally known as an Income Statement
  • In strict financial accounting parlance it is called a Statement of Comprehensive […]
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Business Studies: Competition, Controlling Imports and Exports

By |2025-02-12T09:30:13+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Aiding and influencing the businesses: Competition, Controlling Imports and Exports

  • The government has a lot of incentives to control and regulate the operation of businesses
  • Control and regulation can be achieved in a number of ways
  • In this topic we will look at economic policies of the government
  • These include:
  • Regulating competition

    • […]

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The communication process

By |2025-02-12T09:14:11+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Leadership: The communication process

  • Communication is the exchange of information, ideas, opinions and feelings
  • The process of communication and it’s stages can be shown on a diagram known as the communication model

The Communication Model

  • The communication process involves encoding of information by the […]
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Barriers to effective communication

By |2025-02-12T09:05:56+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Emotional barrier. Image credit moneycrashers.com

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Communication in Business: Barriers to effective communication

  • A communication barrier is an obstacle that prevents the flow of communication within the organisation
  • Communication barriers lead to communication failure
  • Barriers can be found at each level during the communication process
  • That is they can be found during […]
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Problems of high labour turnover

By |2025-02-12T09:25:56+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management:Problems of high labour turnover

  • Labour turnover is essential for the health of the organisation:
    1. It prevents stagnation in the workplace through the infusion of new blood and ideas
    2. It allows the organisation to adapt to changing demands
    3. It allows the organisation to replace ageing workforce

Problems of high […]

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Marketing: Branding

By |2025-02-12T09:05:15+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Branding

  • A brand is a unique name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from competitors’
  • The main purpose of a brand is to give identity and differentiate products for example Colgate and Aquafresh are […]
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Place: Introduction

By |2025-02-12T09:21:15+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Place

  • When used in the context of the marketing mix place refers to how and where the product is sold to the consumer
  • During the process of determining place the business has to decide:
    1. How the product reaches the consumer i.e. the channel of distribution
    2. The actual geographical location where the product […]
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