January 2023

Marketing: Packaging

By |2022-09-15T12:33:57+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • Traditionally packaging refers to the functions/processes such as cleaning, drying, preserving  and materials employed to:
    1. contain,
    2. handle,
    3. protect,
    4. and/or transport a product
  • In modern days packaging now does more than just the utilitarian functions mention above
  • It plays such important roles as:
  • Attracting the attention of potential customers
  • Make the product […]
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Channels of Distribution

By |2022-09-15T12:33:51+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Channels of Distribution

  • Also known as distribution channels
  • This refers to the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor
  • A distribution channel can be as short as a direct transaction from the vendor to […]
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Business Studies: Financial statements

By |2022-09-15T12:33:45+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes, Principles of Accounts Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Financial statements/ Final Accounts

  • The accounting function exists mainly to record, analyse and present financial information
  • Presentation of financial information involves the preparation of what are known as final accounts
  • They are called final accounts because they are the last accounts to be prepared
  • They are also made at […]
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Business Studies: Aiding and protecting the consumer: Introduction

By |2022-09-15T12:33:39+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Persuading and protecting the consumer

  • Businesses exist to make sales to the customer/consumer
  • To do this businesses need to communicate with the customer with the aim of persuading the potential to buy the business’s products
  • This persuasion is carried out the form of marketing promotions
  • While most businesses act ethically without laws […]
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Written Communication

By |2022-09-15T12:37:24+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Written Communication. Image credit theodysseyonline.com

ZIMSEC O Level Business Studies Notes: Written Communication

  • Involves any type of message that involves the use of the written word
  • It includes things like emails, reports, letters, instant messages (Whatsapp and Facebook)

Advantages

  • Same message can be delivered to different receives with speed e.g. an […]
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Problems of communication failure/ineffective communication

By |2022-09-15T12:34:10+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Communication in Business: Problems of communication failure/ineffective communication

  • The importance of communication to a business cannot be overestimated
  • Communication problems and failure will lead to:
  • Inefficiency
  • Failure to formulate and communication plans and objectives
  • Failure to achieve the organisation’s goals
  • Demotivation, low morale and other problems with employees for example […]
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On the job training methods

By |2022-09-15T12:34:03+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: On the job training methods

  • this is when instruction and training is provided during the work itself
  • There are a number of on the job training methods:
  • Demonstration-a practical exhibition and explanation of how something works or is performed
  • Coaching-involves focusing on the individual trainee’s needs, observing […]
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Promotion:Introduction

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotion

  • Organizations come up with promotional strategies to communicate with customers or clients
  • Promotional strategy- the choice of a target market and formulation of the most appropriate promotion mix to influence it.
  • Promotion refers to the organisational function concerned with the advancement of a product, idea, or point of view through publicity […]
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Factors to consider when choosing a distribution channel

By |2022-09-15T12:33:51+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Factors to consider when choosing a distribution channel

  • As pointed out elsewhere business have to choose from a number of distribution channels
  • In instance the business has to consider several factors when deciding on the most appropriate channel to use
  • These factors include:

The nature of the product

  • for example industrial products are […]
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