February 2025

Research and Development

By |2025-02-12T09:34:02+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Also known as R & D
  • It refers to work directed towards the innovation, introduction, and improvement of products and processes
  • It involves:
    1. Developing completely new products
    2. Creating imitation products that can compete with a rival’s products
    3. Creating prototypes and models based on marketing research data
    4. Improving existing […]
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The Marketing Department

By |2025-02-12T09:35:54+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:The Marketing Department

  • Is responsible for executing and implementing the organisation’s marketing functions
  • It carries out functions such as:
    1. Marketing research:
      1. Identifying opportunities that lie in the market that the business might exploit
      2. Carrying out desk and field research
      3. Analyzing data gathered from marketing research and making decisions
    2. New product development in […]
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Marketing: Sales Promotion

By |2025-02-12T09:11:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Sales Promotion

  • Refers to all forms of promotion other than  advertising or personal selling
  • Stimulation of sales achieved through contests,
  • demonstrations,
  • discounts,
  • exhibitions or trade shows,
  • games,
  • giveaways,
  • point-of-sale displays and merchandising,
  • special offers,
  • trial periods
  • and similar activities.
  • Sales promotions are normally employed in a supportive role together with other forms […]
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AS A Level Business: Introduction To Market And Marketing Research

By |2025-02-12T09:15:09+02:00February 12th, 2025|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Introduction To Marketing And Market Research

  • Marketing has been defined as the process of identifying and anticipating consumer needs and wants so they can be satisfied at a profit
  • Market research is concerned with identifying and anticipating these needs […]
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Marketing Research and Market Research

By |2025-02-12T09:36:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing Research

  • Businesses identify and anticipate customer needs and wants using market research
  • Market research is the process concerned with identifying consumer needs and wants
  • Market research is not to be confused with marketing research
  • Market research is merely one part of market research
  • Marketing research is the systematic and objective collection, […]
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Marketing: Personal Selling

By |2025-02-12T09:12:04+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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Secondary and Primary Research

By |2025-02-12T09:38:00+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Secondary and Primary Research

  • Market research can be grouped into two:
  • Primary and
  • Secondary Research

Secondary Research

  • It involves the further investigation and analysis of data collected for another purpose or/and collected by someone else
  • It is also known as desk research
  • The data already exists at the time the research is conducted

    • […]

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Pricing: Introduction

By |2025-02-12T09:13:11+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Pricing

  • Price is a given value that will purchase a finite amount of a product or right to use that product
  • It is usually the amount of money expected, required, or given in payment for something although it can be in another form other than money
  • The price of a product is usually […]
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Advantages and Disadvantages of Primary Research

By |2025-02-12T09:39:06+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Advantages and Disadvantages of Primary Research

  • Primary research has a number of advantages and disadvantages

Advantages of Primary Research

  • It is up to date
  • Produces high quality which the business can control and
  • It provides relevant information to the issue being researched at that particular moment
  • The business can control coverage of research

    • […]

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Marketing: Introduction to Elasticity of Demand

By |2025-02-12T09:13:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction to Elasticity of Demand

  •  Elasticity of demand to which demand for a good or service varies with its price
  • It is a measure of how sensitive or how responsive is demand to changes in the price of a product
  • An elastic product is a product whose demand is sensitive or responsive to […]
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