January 2023

Marketing: Branding

By |2022-09-15T12:33:57+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Branding

  • A brand is a unique name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from competitors’
  • The main purpose of a brand is to give identity and differentiate products for example Colgate and Aquafresh are […]
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Place: Introduction

By |2022-09-15T12:33:52+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Place

  • When used in the context of the marketing mix place refers to how and where the product is sold to the consumer
  • During the process of determining place the business has to decide:
    1. How the product reaches the consumer i.e. the channel of distribution
    2. The actual geographical location where the product […]
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Marketing: Packaging

By |2022-09-15T12:33:57+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • Traditionally packaging refers to the functions/processes such as cleaning, drying, preserving  and materials employed to:
    1. contain,
    2. handle,
    3. protect,
    4. and/or transport a product
  • In modern days packaging now does more than just the utilitarian functions mention above
  • It plays such important roles as:
  • Attracting the attention of potential customers
  • Make the product […]
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Channels of Distribution

By |2022-09-15T12:33:51+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Channels of Distribution

  • Also known as distribution channels
  • This refers to the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor
  • A distribution channel can be as short as a direct transaction from the vendor to […]
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Promotion:Introduction

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotion

  • Organizations come up with promotional strategies to communicate with customers or clients
  • Promotional strategy- the choice of a target market and formulation of the most appropriate promotion mix to influence it.
  • Promotion refers to the organisational function concerned with the advancement of a product, idea, or point of view through publicity […]
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Factors to consider when choosing a distribution channel

By |2022-09-15T12:33:51+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Factors to consider when choosing a distribution channel

  • As pointed out elsewhere business have to choose from a number of distribution channels
  • In instance the business has to consider several factors when deciding on the most appropriate channel to use
  • These factors include:

The nature of the product

  • for example industrial products are […]
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