February 2025

The Market Introduction

By |2025-02-12T09:34:01+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Introduction to markets

  • A market is an actual or nominal place where buyers and sellers interact directly or through intermediaries to trade goods, services, instruments, contracts in exchange for money or other mediums of value
  • Markets can be physical or infrastructural buildings that can actual be observed in the real world for […]
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Benefits and drawbacks of advertising

By |2025-02-12T09:09:48+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Benefits and drawbacks of advertising

  • Not all advertising is successful
  • In fact advertising does have its advantages and disadvantages

Advantages of advertising

  • It informs the customer
  • It is part of the competitive process and fights off the competition
  • It allows consumers/customers to make an informed choice
  • I can act as a guarantee of […]
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Quality and its importance

By |2025-02-12T09:31:21+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Quality should not be confused with excellence
  • Quality is defined as fitness for a particular purpose
  • This refers to the product’s features and characteristics and their ability to meet consumer needs and wants
  • It is divided into quality of design and quality of conformance
  • The former refers to […]
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Marketing:Introduction

By |2025-02-12T09:34:58+02:00February 12th, 2025|Notes, O Level Biology Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction

  • Is the business/organisational function concerned with identifying, anticipating and satisfying consumer needs and wants at a profit
  • The marketing process involves market research to identify consumer needs and wants
  • Once these needs are identified the organisation then satisfied by creating/providing products at the best possible price thus attaining a profit
  • Marketing also […]
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Promotional Publicity

By |2025-02-12T09:10:38+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotional Publicity

  • Is a type of promotion that relies mainly on press releases to the media
  • Although this often involves mass communication promotional publicity distinguishes itself from advertising in that the information is published for free
  • Thus this type of promotion that relies on public relations effect of a news story which […]
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Methods of controlling quality

By |2025-02-12T09:32:39+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

  • Quality is fitness for a particular purpose
  • Quality means the produced product meets customer expectations
  • Various methods are used by businesses to achieve and maintain quality
  • These methods include:

Quality Control

  • Quality control is the process of checking quality at the end of the production line to ensure that it meets set benchmarks and standards

Quality Assurance

  • is a more comprehensive […]
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The Marketing Department

By |2025-02-12T09:35:54+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:The Marketing Department

  • Is responsible for executing and implementing the organisation’s marketing functions
  • It carries out functions such as:
    1. Marketing research:
      1. Identifying opportunities that lie in the market that the business might exploit
      2. Carrying out desk and field research
      3. Analyzing data gathered from marketing research and making decisions
    2. New product development in […]
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Marketing: Sales Promotion

By |2025-02-12T09:11:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Sales Promotion

  • Refers to all forms of promotion other than  advertising or personal selling
  • Stimulation of sales achieved through contests,
  • demonstrations,
  • discounts,
  • exhibitions or trade shows,
  • games,
  • giveaways,
  • point-of-sale displays and merchandising,
  • special offers,
  • trial periods
  • and similar activities.
  • Sales promotions are normally employed in a supportive role together with other forms […]
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Research and Development

By |2025-02-12T09:34:02+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Also known as R & D
  • It refers to work directed towards the innovation, introduction, and improvement of products and processes
  • It involves:
    1. Developing completely new products
    2. Creating imitation products that can compete with a rival’s products
    3. Creating prototypes and models based on marketing research data
    4. Improving existing […]
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Marketing Research and Market Research

By |2025-02-12T09:36:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing Research

  • Businesses identify and anticipate customer needs and wants using market research
  • Market research is the process concerned with identifying consumer needs and wants
  • Market research is not to be confused with marketing research
  • Market research is merely one part of market research
  • Marketing research is the systematic and objective collection, […]
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