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September 2019

AS A Level Business: Introduction To Market And Marketing Research

By |2019-09-16T16:51:05+02:00September 16th, 2019|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Introduction To Marketing And Market Research

  • Marketing has been defined as the process of identifying and anticipating consumer needs and wants so they can be satisfied at a profit
  • Market research is concerned with identifying and anticipating these needs […]

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June 2017

Supply and Demand (Market Forces)

By |2017-06-28T12:07:37+02:00June 28th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Supply and Demand (Market Forces)

  • In a free market economy the forces of supply and demand determine the price at which a product is sold
  • These two forces: supply and demand are also known as market forces
  • They are used to determine the price at which customers are willing to purchase […]

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Research and Development

By |2017-06-27T13:01:39+02:00June 27th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Also known as R & D
  • It refers to work directed towards the innovation, introduction, and improvement of products and processes
  • It involves:
    1. Developing completely new products
    2. Creating imitation products that can compete with a rival’s products
    3. Creating prototypes and models based on marketing research data
    4. Improving existing […]

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Methods of controlling quality

By |2017-06-27T12:36:11+02:00June 27th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

  • Quality is fitness for a particular purpose
  • Quality means the produced product meets customer expectations
  • Various methods are used by businesses to achieve and maintain quality
  • These methods include:

Quality Control

  • Quality control is the process of checking quality at the end of the production line to ensure that it meets set benchmarks and standards

Quality Assurance

  • is a more comprehensive […]

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Quality and its importance

By |2017-06-27T11:41:10+02:00June 27th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Quality should not be confused with excellence
  • Quality is defined as fitness for a particular purpose
  • This refers to the product’s features and characteristics and their ability to meet consumer needs and wants
  • It is divided into quality of design and quality of conformance
  • The former refers to […]

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The location of a business

By |2017-06-27T10:50:47+02:00June 27th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]

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Factors to consider when choosing a distribution channel

By |2017-06-19T11:53:26+02:00June 19th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Factors to consider when choosing a distribution channel

  • As pointed out elsewhere business have to choose from a number of distribution channels
  • In instance the business has to consider several factors when deciding on the most appropriate channel to use
  • These factors include:

The nature of the product

  • for example industrial products are […]

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Channels of Distribution

By |2017-06-19T11:20:04+02:00June 19th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Channels of Distribution

  • Also known as distribution channels
  • This refers to the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor
  • A distribution channel can be as short as a direct transaction from the vendor to […]

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Place: Introduction

By |2017-06-19T10:24:27+02:00June 19th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Place

  • When used in the context of the marketing mix place refers to how and where the product is sold to the consumer
  • During the process of determining place the business has to decide:
    1. How the product reaches the consumer i.e. the channel of distribution
    2. The actual geographical location where the product […]

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Price Variations

By |2017-06-19T09:32:38+02:00June 19th, 2017|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Price Variations

  • In addition to employing varies pricing strategies  firms can also make use of price variations
  • This is when prices are adjusted depending on a variety of factors
  • This is usually achieved by using discounts
  • There are therefore a number of discounts
  • Discounts for bulk purchases
  • Discounts for prompt payments
  • Purchases […]

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