marketing

ZIMSEC O Level Business Studies Notes: Marketing: The Product Life Cycle

• The term product life cycle is used to describe the phases through which a product passes from its introduction to decline
• It is a basic fact in business that all products introduced go through a number of phases from their introduction to their eventual elimination
• Generally a product […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Branding

• A brand is a unique name, term, symbol or design which is intended to signify the goods and services of one seller or group of sellers and to differentiate them from competitors’
• The main purpose of a brand is to give identity and differentiate products for example Colgate and Aquafresh are […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

• Traditionally packaging refers to the functions/processes such as cleaning, drying, preserving  and materials employed to:
  1. contain,
  2. handle,
  3. protect,
  4. and/or transport a product
• In modern days packaging now does more than just the utilitarian functions mention above
• It plays such important roles as:
• Attracting the attention of potential customers
• Make the product […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Promotion

• Organizations come up with promotional strategies to communicate with customers or clients
• Promotional strategy- the choice of a target market and formulation of the most appropriate promotion mix to influence it.
• Promotion refers to the organisational function concerned with the advancement of a product, idea, or point of view through publicity […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

• To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
• Advertising involves the use of various media to relay promotion messages
• It is non-personal and directed towards large  numbers of people (mass communication)
• It uses media […]