January 2023

Promotion: Advertising

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

  • To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
  • Advertising involves the use of various media to relay promotion messages
  • It is non-personal and directed towards large  numbers of people (mass communication)
  • It uses media […]

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Supply and Demand (Market Forces)

By |2022-09-15T12:33:47+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Supply and Demand (Market Forces)

  • In a free market economy the forces of supply and demand determine the price at which a product is sold
  • These two forces: supply and demand are also known as market forces
  • They are used to determine the price at which customers are willing to purchase […]

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Choice of Media in Advertising

By |2022-09-15T12:33:56+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Choice of Media in Advertising

  • An important factor in advertising is choosing the right media
  • Media refers to the communication channel through which data or information flows
  • Media includes every broadcasting and narrow-casting medium such as:
  • newspapers,
  • magazines,
  • TV, radio,
  • billboards,
  • direct mail,
  • telephone,
  • fax,
  • and internet.
  • Several factors have to be […]

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The location of a business

By |2022-09-15T12:33:49+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]

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The Market Introduction

By |2022-09-15T12:34:01+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Introduction to markets

  • A market is an actual or nominal place where buyers and sellers interact directly or through intermediaries to trade goods, services, instruments, contracts in exchange for money or other mediums of value
  • Markets can be physical or infrastructural buildings that can actual be observed in the real world for […]

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Benefits and drawbacks of advertising

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Benefits and drawbacks of advertising

  • Not all advertising is successful
  • In fact advertising does have its advantages and disadvantages

Advantages of advertising

  • It informs the customer
  • It is part of the competitive process and fights off the competition
  • It allows consumers/customers to make an informed choice
  • I can act as a guarantee of […]

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Quality and its importance

By |2022-09-15T12:33:48+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

  • Quality should not be confused with excellence
  • Quality is defined as fitness for a particular purpose
  • This refers to the product’s features and characteristics and their ability to meet consumer needs and wants
  • It is divided into quality of design and quality of conformance
  • The former refers to […]

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Marketing:Introduction

By |2022-09-15T12:34:00+02:00January 24th, 2023|Notes, O Level Biology Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction

  • Is the business/organisational function concerned with identifying, anticipating and satisfying consumer needs and wants at a profit
  • The marketing process involves market research to identify consumer needs and wants
  • Once these needs are identified the organisation then satisfied by creating/providing products at the best possible price thus attaining a profit
  • Marketing also […]

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Promotional Publicity

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Promotional Publicity

  • Is a type of promotion that relies mainly on press releases to the media
  • Although this often involves mass communication promotional publicity distinguishes itself from advertising in that the information is published for free
  • Thus this type of promotion that relies on public relations effect of a news story which […]

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Methods of controlling quality

By |2022-09-15T12:33:48+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

  • Quality is fitness for a particular purpose
  • Quality means the produced product meets customer expectations
  • Various methods are used by businesses to achieve and maintain quality
  • These methods include:

Quality Control

  • Quality control is the process of checking quality at the end of the production line to ensure that it meets set benchmarks and standards

Quality Assurance

  • is a more comprehensive […]

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