January 2023

Marketing Research and Market Research

By |2022-09-15T12:34:00+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing Research

  • Businesses identify and anticipate customer needs and wants using market research
  • Market research is the process concerned with identifying consumer needs and wants
  • Market research is not to be confused with marketing research
  • Market research is merely one part of market research
  • Marketing research is the systematic and objective collection, […]
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Marketing: Personal Selling

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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AS A Level Business: Introduction To Market And Marketing Research

By |2022-09-15T12:29:45+02:00January 24th, 2023|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Introduction To Marketing And Market Research

  • Marketing has been defined as the process of identifying and anticipating consumer needs and wants so they can be satisfied at a profit
  • Market research is concerned with identifying and anticipating these needs […]
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Secondary and Primary Research

By |2022-09-15T12:33:59+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Secondary and Primary Research

  • Market research can be grouped into two:
  • Primary and
  • Secondary Research

Secondary Research

  • It involves the further investigation and analysis of data collected for another purpose or/and collected by someone else
  • It is also known as desk research
  • The data already exists at the time the research is conducted
  • […]

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Pricing: Introduction

By |2022-09-15T12:33:54+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Pricing

  • Price is a given value that will purchase a finite amount of a product or right to use that product
  • It is usually the amount of money expected, required, or given in payment for something although it can be in another form other than money
  • The price of a product is usually […]
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Advantages and Disadvantages of Primary Research

By |2022-09-15T12:33:59+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Advantages and Disadvantages of Primary Research

  • Primary research has a number of advantages and disadvantages

Advantages of Primary Research

  • It is up to date
  • Produces high quality which the business can control and
  • It provides relevant information to the issue being researched at that particular moment
  • The business can control coverage of research
  • […]

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Marketing: Introduction to Elasticity of Demand

By |2022-09-15T12:33:54+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction to Elasticity of Demand

  •  Elasticity of demand to which demand for a good or service varies with its price
  • It is a measure of how sensitive or how responsive is demand to changes in the price of a product
  • An elastic product is a product whose demand is sensitive or responsive to […]
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Advantages and Disadvantages of Secondary Research

By |2022-09-15T12:33:59+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Advantages and Disadvantages of Secondary Research

  • There are several disadvantages to secondary research otherwise known as desk research

Advantages of secondary market research

  • It is inexpensive/cheap when compared with primary market research
  • It avoids duplication of effort
  • Information and data is readily available
  • Allows the business to quickly and cheaply analyse and compare […]
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Cost Based Pricing

By |2022-09-15T12:33:53+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Cost Based Pricing

  • Refers to a variety of pricing strategies which involve the addition of a profit element on top of the costs of production
  • The aim is to make sure that costs incurred in production of each unit are covered by the selling price of that unit
  • Popular cost based pricing […]
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Market segmentation

By |2022-09-15T12:33:58+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Market segmentation

  • this is the process of dividing/dis-aggregating the market into discrete/distinct groups(segments) of customers based on a variety of criteria
  • Here the word market refers to the total sum of all of a firm’s customers/consumers
  • The words customer and consumer after often used interchangeably in business
  • Consumer- is the end user […]
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