marketing

ZIMSEC O Level Business Studies Notes: Marketing: Packaging

• To advertise is to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance
• Advertising involves the use of various media to relay promotion messages
• It is non-personal and directed towards large  numbers of people (mass communication)
• It uses media […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Choice of Media in Advertising

• An important factor in advertising is choosing the right media
• Media refers to the communication channel through which data or information flows
• Media includes every broadcasting and narrow-casting medium such as:
• newspapers,
• magazines,
• TV, radio,
• billboards,
• direct mail,
• telephone,
• fax,
• and internet.
• Several factors have to be […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Introduction to markets

• A market is an actual or nominal place where buyers and sellers interact directly or through intermediaries to trade goods, services, instruments, contracts in exchange for money or other mediums of value
• Markets can be physical or infrastructural buildings that can actual be observed in the real world for […]
  

ZIMSEC O Level Business Studies Notes: Production: Quality and its importance

• Quality should not be confused with excellence
• Quality is defined as fitness for a particular purpose
• This refers to the product’s features and characteristics and their ability to meet consumer needs and wants
• It is divided into quality of design and quality of conformance
• The former refers to […]
  

ZIMSEC O Level Business Studies Notes: Marketing: Promotional Publicity

• Is a type of promotion that relies mainly on press releases to the media
• Although this often involves mass communication promotional publicity distinguishes itself from advertising in that the information is published for free
• Thus this type of promotion that relies on public relations effect of a news story which […]