January 2023

Marketing: Personal Selling

By |2022-09-15T12:33:55+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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The location of a business

By |2022-09-15T12:33:49+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]
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Uses, advantages and disadvantages of budgets

By |2022-09-15T12:33:42+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis: Budgets: Uses, advantages and disadvantages of budgets

  • Facilitate coordination between departments within the organisation
  • Helps to assign and clarify responsibilities e.g. the production department must produce and the marketing department sell produced units
  • Help to translate strategic plans into actionable departmental goals
  • Improves communication
  • Help to control […]
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Specialisation,Division of Labour and Trade

By |2022-09-15T12:40:57+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Assembly line production is an example of specialisation. Image credit Youtube.com Assembly line production is an example of specialisation. Image credit Youtube.com ZIMSEC O Level Business Studies: Specialization and division of labor.

Specialization

  • A situation where, by agreement, people who are more suited to perform a task as a result of technical […]
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Matrix organisation structure

By |2022-09-15T12:37:27+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

An example of a matrix based organisational structure

ZIMSEC O Level Business Studies Notes: Matrix organisational structure

  • Is an organisational structure where subordinates have more than one reporting line i.e. some individuals report to more than one superior.
  • It is also known as the hybrid organisational structure as it incorporates […]
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Communication in Business: Emails

By |2022-09-15T12:37:21+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Gmail Email. Image credit play.google.com

ZIMSEC O Level Business Studies Notes: Leadership:Communication in Business: Emails

  • Refers to electronic messages send from one computer/smart device to another
  • It takes place on the internet
  • Both the user and the sender have an address in the form of [email protected]
  • The sender can send messages to […]
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Human Resources Management: Introduction

By |2022-09-15T12:34:07+02:00January 24th, 2023|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Introduction

  • The process of hiring and developing employees so that they become more valuable to the organization
  • It involves the following activities:
    1. Job Analysis
    2. Anticipating and planning the organisation’s personnel needs
    3. Job Advertising
    4. Recruiting the right people to do the job
    5. Selecting the appropriate candidates from the […]
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