Cambridge AS and A Level Business Studies Notes: 9609

AS Level Topics

  1. Management and leadership
  2. Motivation
  3. Human resource management

A Level Topics

  1. Human resource management
  2. Organisational structure
  3. Business communication

AS Level Topics

  1. What is marketing?
    1. The role of marketing
    2. Objectives of marketing
    3. Supply and Demand
    4. Introduction to markets and their features
    5. Industrial and consumer markets
    6. Niche versus mass marketing
    7. Market segmentation
  2. Market research
    1. Introduction to market research and marketing research
    2. Primary research
    3. Secondary research
    4. Methods of gathering information
    5. Sampling methods
    6. Market research results
    7. Cost effectiveness of market research
  3. The marketing mix

A Level Topics

  1. Marketing planning
  2. Globalisation and international marketing

AS Level Topics

  1. The nature of operations
  2. Operations planning
  3. Inventory management

A Level Topics

  1. Operations planning
  2. Capacity utilisation
  3. Lean production and quality management
  4. Project management

AS Level Topics

  1. The need for business finance
  2. Sources of finance
  3. Costs
  4. Accounting Fundamentals
  5. Forecasting cash flows and managing working capital

A Level Topics

  1. Costs
  2. Budgets
  3. Contents of published accounts
  4. Analysis of published accounts
  5. Investment Appraisal

  1. What is strategic management?
  2. Strategic analysis
  3. Strategic choice
  4. Strategic implementation

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