Product: Introduction
ZIMSEC O Level Business Studies Notes: Marketing:Product
- A product is either a good or a service
- They are the means by which businesses meet the needs and wants of the customers
- Thus a product can be a good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want
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Every business has several stakeholders. Image credit
Cocal Cola is an example of a Multinational Company. Image credit
A theory Y worker is self-driven. Image credit bloomberg.com ZIMSEC O Level Business Studies Notes: McGregor’s Theory of X and Y
Mugabe and military officers. image credit insiderzim.com
Laissez Faire means to let go. Image credit slate.com 