February 2025

Marketing mix

By |2025-02-12T09:42:45+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing mix

  • Refers to a set of marketing tools that the firm uses to pursue its marketing objectives in the target market
  • It is used to describe four variable decisions that a business has to make when it is marketing its products
  • These variables are also known as the four Ps viz:

    • […]

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Customer oriented pricing

By |2025-02-12T09:17:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Customer oriented pricing

  • This is pricing based on the demand for the product and customer’s perceptions of the product’s value
  • Various techniques are used
  • Perceived value pricing-is where the price is chosen to position the product in the market
  • A price is chosen which is consistent with the image of the product
  • This […]
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Importance of cash flow to the business

By |2025-02-12T09:38:51+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Importance of cash flow to the business

  • It is important for a business to manage its cash flow carefully
  • As pointed out in the introduction there is a difference between cash flow and profitability
  • It is quite possible for a business to be profitable and still have cash flow […]
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Business Studies: The uses and limitations/weaknesses of break even analysis

By |2025-02-12T09:26:59+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Break even analysis: The uses and limitations/weaknesses of break even analysis

  • Break even analysis has it’s strengths and weaknesses

Advantages/Uses/Strengths of Break even analysis

  • Break even analysis is an important investment appraisal option as it allows management to quickly asses the viability of a proposition
  • Margin of safety calculations are […]
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Objectives of the business

By |2025-02-12T09:14:45+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Businesses have objectives. Image credit essaywow.com Businesses have objectives. Image credit essaywow.com ZIMSEC O Level Business Studies Notes: Objectives of the business

  • All businesses are formed to fulfill a particular main purpose and accomplish certain objectives.
  • Different businesses have different objectives.
  • Objectives are aims or targets to work towards.
  • While the importance and types […]
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Organisational Charts

By |2025-02-12T09:33:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

A simple organisational chart. A simple organisational chart.

ZIMSEC O Level Business Studies Notes: Organisational Charts

  • It is a diagram that shows the organisation structure of a given organisation
  • It is also defined as a pictorial depiction of an organisation’s structure
  • An organisation’s structure is also known as it’s internal structure

    • […]

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Democratic Leadership style

By |2025-02-12T09:12:55+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Democracy means rule by the people. Image credit kalamu.com

ZIMSEC O Level Business Studies Notes: Democratic Leadership style

  • Is also known as participative leadership
  • Under this style the members of the team contribute to the decision making process
  • The leader asks for contribution from team members during the process of […]
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Communication in Business: Teleconferencing/ Video Conferencing

By |2025-02-12T09:09:32+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Video conferencing. Image credit bluejeans.com

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Communication in Business: Teleconferencing/ Video Conferencing

  • A conference is a meeting between two or more people with a shared business interest
  • A video conference is when such a meeting takes place with the aid of computers
  • Two […]
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