February 2025

An introduction to Economic Activity

By |2025-02-12T09:10:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies: An introduction to Economic Activity and Ordinary Level Business Studies

Business-a commercial activity conducted to satisfy human needs and wants usually done for profit. Business studies is the study of such activities. Examples of Businesses include buying and selling, the offering of services and mining. The word business does not refer to a building […]

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Documents used in the formation of companies

By |2025-02-12T09:02:56+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Certificate of incorporation. Image credit elavator-and-escalator.com Certificate of incorporation. Image credit elavator-and-escalator.com ZIMSEC O Level Business Studies Notes: Documents used in the formation of companies

  • The formation of a company be it a Private Limited or Public Limited company is an involved process
  • It is much more complicated than the formation of […]
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Geographical organisation structure

By |2025-02-12T09:07:17+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Geographical based organisational structure

  • This is when an organisations divisions, operations, duties and positions are based geographical area, country, regions, provinces, towns or districts
  • Usually there is a Head Quarters to which all the subdivisions and their related personnel report to
  • The head quarters administers […]
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Communication in business: Face to face

By |2025-02-12T09:37:55+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Interpersonal communication. Image credit darryllshaw.co.uk

ZIMSEC O Level Business Studies Notes: Leadership:One to one (interpersonal communication)

  • It is the exchange of information and ideas between two people
  • It involves face to face communication, verbal/spoken communication and non-verbal communication in form of gestures
  • It is the most frequently used form of communication when […]
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Employer’s responses to industrial action

By |2025-02-12T09:15:25+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Trade Unions: Employer’s responses to industrial actions

  • When negotiations between employers and employees fail, employees may engage in industrial action
  • Employers may counter these actions using various methods including:
    1. Dismissal of offending employees
    2. Manipulation and cooptation- i.e. buy off the leaders of the industrial action
    3. Lockout the strikers
    4. Strike breaking […]
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Marketing Research and Market Research

By |2025-02-12T09:36:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing Research

  • Businesses identify and anticipate customer needs and wants using market research
  • Market research is the process concerned with identifying consumer needs and wants
  • Market research is not to be confused with marketing research
  • Market research is merely one part of market research
  • Marketing research is the systematic and objective collection, […]
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Marketing: Personal Selling

By |2025-02-12T09:12:04+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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The location of a business

By |2025-02-12T09:30:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]
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