March 2023

A Level Business Studies: Similarities and Differences of Marketing and Market Oriented Approach

By |2023-03-21T06:22:01+02:00March 21st, 2023|

  • Market-oriented and marketing-oriented approaches are two different approaches to marketing that companies can use […]
    • The words market and marketing might look similar at first but there are nuanced differences between these two
    • These differences ultimately mean that there is a difference between the so-called marketing and market-oriented approaches
    • Market-oriented and marketing-oriented approaches are two different approaches to marketing that companies can use […]
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    A Level Business Studies: Sales-Oriented Approach

    By |2023-03-21T06:13:04+02:00March 21st, 2023|

    A sales-oriented approach is a marketing approach that emphasizes selling products in high volumes, rather than understanding customer needs and wants. This approach is often used when a company needs to meet specific sales targets or clear inventory.

    Features of a sales-oriented approach:

    • Emphasis on sales volume: Companies […]
      • Emphasis on sales volume: Companies […]
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    A Level Business Studies: Marketing-oriented approach to marketing

    By |2023-03-21T06:05:38+02:00March 21st, 2023|

  • The goal of this approach is to build long-term relationships with customers by […]
    • The Marketing Oriented Approach is an approach to marketing that focuses on identifying and meeting the needs and wants of customers, through continuous research and understanding of customer preferences, in order to create and deliver superior value to customers.
    • The goal of this approach is to build long-term relationships with customers by […]
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    A Level Business Studies: Market-oriented approach to marketing

    By |2023-03-21T05:56:35+02:00March 21st, 2023|

  • This approach emphasizes customer satisfaction, building customer […]
    • The market-oriented approach focuses on understanding the needs and wants of customers and using that information to create products and services that meet those needs and wants.
    • It involves a continuous process of gathering and analyzing customer information to make better marketing decisions.
    • This approach emphasizes customer satisfaction, building customer […]
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    A Level Business Studies: Product Oriented Approach to Marketing

    By |2023-03-20T15:27:45+02:00March 20th, 2023|

  • This might be because the product is too complicated and […]
    • A product-oriented approach is an approach to marketing that focuses on product innovation and improvement rather than customer needs and wants.
    • It is often used by companies that make highly technical products for which market research is simply not possible
    • This might be because the product is too complicated and […]
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    A Level Business Studies: Production Oriented Approach to Marketing

    By |2023-03-20T15:21:51+02:00March 20th, 2023|

  • It is also popular […]
    • The production-oriented approach is a business philosophy that prioritizes maximizing production efficiency and minimizing costs. This approach is focused on producing goods on a large scale to achieve economies of scale and drive down costs.
    • This approach was especially popular during the industrial revolution in Europe
    • It is also popular […]
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    A Level Business Studies: The Evolution of Marketing

    By |2023-03-20T15:32:06+02:00March 19th, 2023|

  • A market refers […]
    • Marketing refers to the process of planning, promoting, pricing, distributing and selling products or services to create exchanges that satisfy both the customer’s and the company’s objectives.
    • Marketing has also been defined as the business function that involves identifying, anticipating, and satisfying consumer needs and wants profitably
    • A market refers […]
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    A Level Business Studies: Informal vs Formal Communication

    By |2023-03-19T17:53:51+02:00March 19th, 2023|

    • Formal and informal communication are two types of communication commonly used in organizations.
    • While they have some similarities, they also have some key differences.

    Similarities:

    • Both formal and informal communication are used to convey information and ideas within an organization.
    • Both formal and informal communication are used to convey information and ideas within an organization.
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    A Level Business Studies: Informal Communication/Grapevine

    By |2023-03-19T17:47:14+02:00March 19th, 2023|

  • Informal communication may take place between employees, across departments, or between different levels of the […]
    • Informal communication refers to the exchange of information and messages through unofficial or informal channels that are not sanctioned or controlled by the organization.
    • It is typically less structured and less formal than formal communication.
    • Informal communication may take place between employees, across departments, or between different levels of the […]
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    A Level Business Studies: Formal Communication

    By |2023-03-19T17:34:08+02:00March 19th, 2023|

    • Structure: Formal communication […]
    • Typical Features of Formal Communication Include the following:
      • Structure: Formal communication […]
      • Typical Features of Formal Communication Include the following:
        • Structure: Formal communication […]
          • Formal communication refers to the exchange of information, ideas, or messages through official channels, such as memos, reports, and meetings.
          • The purpose of formal communication is to convey information in a structured, organized, and systematic manner.
          • Typical Features of Formal Communication Include the following:
            • Structure: Formal communication […]
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