March 2023

A Level Business Studies: Measures of Dispersion in Market Research

By |2023-03-23T09:53:33+02:00March 23rd, 2023|

  • In this article, we will discuss the most common measures of dispersion in […]
    • Measures of dispersion are an essential tool in market research that allows businesses to analyze the spread of data around the central value.
    • Dispersion measures help companies to make informed decisions based on data variability.
    • In this article, we will discuss the most common measures of dispersion in […]
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    A Level Business Studies: Linear Regression

    By |2023-03-23T08:24:19+02:00March 23rd, 2023|

  • Regression analysis is a powerful […]
    • Regression analysis is a statistical method used in market and marketing research to analyze the relationship between a dependent variable and one or more independent variables.
    • Regression analysis helps businesses to understand the nature of the relationship between variables and make predictions or forecasts.
    • Regression analysis is a powerful […]
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    A Level Business Studies: Measures of Central Tendency

    By |2023-03-22T17:41:57+02:00March 22nd, 2023|

    • Measures of central tendency are statistical methods used in market research to determine the central or typical value of a data set.
    • The three common measures of central tendency are mean, median, and mode.

    For our calculations we will use the following data which shows sales of a […]

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    A Level Business Studies: Data Analysis methods in market and marketing research

    By |2023-03-22T17:19:00+02:00March 22nd, 2023|

    • Data analysis and evaluation is an important aspect of marketing and market research
    • It involves analyzing and interpreting data to make informed decisions
    • There are different methods that can be used to analyze data, including measures of central tendency and measures of dispersion

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    A Level Business Studies: Common sources of secondary research information

    By |2023-03-22T17:12:48+02:00March 22nd, 2023|

    • Secondary research involves gathering data from existing sources such as books, articles, databases, and reports.
    • In general, secondary research provides a cost-effective and time-saving way to gather information on various topics related to marketing research.

    Common Methods and Sources of Secondary Research:

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    A Level Business Studies: Focus groups in market research

    By |2023-03-22T16:45:40+02:00March 22nd, 2023|

  • A moderator leads the discussion and prompts the participants with questions, allowing for open-ended […]
    • Focus groups are another primary research method commonly used to collect data in marketing research.
    • They involve a group of people (usually 6-10) who are brought together to discuss a particular topic or product.
    • A moderator leads the discussion and prompts the participants with questions, allowing for open-ended […]
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    A Level Business Studies: Market research methods

    By |2023-03-22T16:47:46+02:00March 22nd, 2023|

    • We have already mentioned the fact that there is primary and secondary research
    • Primary research is the collection of original data that is specific to the research objectives of a particular study.
    • Here are some common methods used to collect data during primary research:
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    A Level Business Studies: Surveys and market research

    By |2023-03-22T16:26:58+02:00March 22nd, 2023|

    • Surveys are a common and widely used method of collecting data in marketing research. Surveys are used to gather information from a large number of people in order to gain insight into consumer opinions, preferences, behaviours, and attitudes towards a product or service.

    Features of surveys:

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    A Level Business Studies: Questionnaires and market research

    By |2023-03-22T16:04:59+02:00March 22nd, 2023|

  • They involve a set of written questions or statements that are presented to respondents, who are asked to provide their answers or opinions. Here are the features, situations, benefits, and drawbacks of using questionnaires […]
    • Questionnaires are a common method used in marketing research to collect data from a large group of people.
    • They involve a set of written questions or statements that are presented to respondents, who are asked to provide their answers or opinions. Here are the features, situations, benefits, and drawbacks of using questionnaires […]
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    A Level Business Studies: Quota Sampling in market research

    By |2023-03-22T15:57:36+02:00March 22nd, 2023|

    • Quota sampling is a non-probability sampling technique used to select participants for a survey.
    • It involves dividing the population into mutually exclusive sub-groups, known as quotas, and then selecting individuals to fill those quotas.

    Features of quota sampling:

    • Quotas are established […]
      • Quotas are established […]
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