February 2025

Marketing mix

By |2025-02-12T09:42:45+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing mix

  • Refers to a set of marketing tools that the firm uses to pursue its marketing objectives in the target market
  • It is used to describe four variable decisions that a business has to make when it is marketing its products
  • These variables are also known as the four Ps viz:

    • […]

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Customer oriented pricing

By |2025-02-12T09:17:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Customer oriented pricing

  • This is pricing based on the demand for the product and customer’s perceptions of the product’s value
  • Various techniques are used
  • Perceived value pricing-is where the price is chosen to position the product in the market
  • A price is chosen which is consistent with the image of the product
  • This […]
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Importance of cash flow to the business

By |2025-02-12T09:38:51+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Importance of cash flow to the business

  • It is important for a business to manage its cash flow carefully
  • As pointed out in the introduction there is a difference between cash flow and profitability
  • It is quite possible for a business to be profitable and still have cash flow […]
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Business Studies: Monetary and Fiscal Policies

By |2025-02-12T09:29:17+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Aiding and influencing the businesses: Monetary and Fiscal Policies

  • As has already been pointed out in another topic the government has several reasons to want to aid and influence the operations of businesses
  • There are a number of ways in which the local and national governments can do this
  • In this topic […]
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The need for/importance of effective communication

By |2025-02-12T09:03:01+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Communication in Business: The need for/importance of effective communication

  • Communication is said to be effective when it is received and understood in the manner in which the sender intended
  • Effective communication is essential to the achievement of the organisation’s goals
  • Without communication it would be hard to define the organisation’s […]
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Labour Turnover

By |2025-02-12T09:25:07+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Labour Turnover

  • It is a statistical measure of the number of people who leave an organisation’s employ versus the number of people who remain in that organisation’s employment in a given year
  • It is expressed as a ratio:
  • \dfrac{\text{Number of people who left}}{\text{Avergage number of people employed}} […]
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Product: Introduction

By |2025-02-12T08:57:07+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Product

  • A product is either a good or a service
  • They are the means by which businesses meet the needs and wants of the customers
  • Thus a product can be a good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want

    • […]

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Competitor oriented pricing

By |2025-02-12T09:17:56+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Competitor oriented pricing

  • This is when a firm sets the prices of its products in relation to those of competitors
  • Instead of charging prices based on costs or customer perceptions prices are based on what the competitors are charging
  • This typically involves charging prices that are in line with those of competitors
  • The […]
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