February 2025

Marketing Research and Market Research

By |2025-02-12T09:36:18+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Marketing Research

  • Businesses identify and anticipate customer needs and wants using market research
  • Market research is the process concerned with identifying consumer needs and wants
  • Market research is not to be confused with marketing research
  • Market research is merely one part of market research
  • Marketing research is the systematic and objective collection, […]
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Marketing: Personal Selling

By |2025-02-12T09:12:04+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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The location of a business

By |2025-02-12T09:30:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]
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Fixed costs, variable costs, direct costs and indirect cost

By |2025-02-12T09:16:19+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Fixed costs, variable costs, direct costs and indirect cost

  • Cost accounting is the accounting function concerned with calculating costs
  • Cost is an amount that has to be paid or given up in order to get something
  • In business costs are expressed in monetary terms
  • In this discussion costs include:
      […]
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June 2015 A Level Business Studies Paper 1 (Without Answers)

By |2025-02-12T09:22:36+02:00February 12th, 2025|A Level Business Studies Exams, Advanced Level Exams, Exams|

ZIMBABWE SCHOOL EXAMINATIONS COUNCIL

General Certificate of Education Advanced Level

BUSINESS STUDIES                                               9198/1

PAPER 1

June 2015 Session        3 hours

TIME 3 hours

INSTRUCTIONS TO CANDIDATES

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Functional organisation structure

By |2025-02-12T09:45:46+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

Functional organisational structure Functional organisational structure

ZIMSEC O Level Business Studies Notes: Functional organisation structure

  • This is the traditional form of organisational structure
  • The organisation’s tasks and operations are divided into groups/departments based on organisational functions/function areas
  • Examples of such functions include marketing, finance, human resources, production/operations and IT (Information Technology)

    • […]

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Human Resources Planning

By |2025-02-12T09:16:48+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: Human Resources Planning

  • Human resources planning-involves strategies relating to the acquiring/hiring, retention, utilization, improvement and retrenchment of employees within the organisation.
  • The process involves planning and anticipating the organisation’s human resources needs
  • For example on a farm there might be need for temporary/seasonal workers during harvest and […]
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Secondary and Primary Research

By |2025-02-12T09:38:00+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Secondary and Primary Research

  • Market research can be grouped into two:
  • Primary and
  • Secondary Research

Secondary Research

  • It involves the further investigation and analysis of data collected for another purpose or/and collected by someone else
  • It is also known as desk research
  • The data already exists at the time the research is conducted

    • […]

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Pricing: Introduction

By |2025-02-12T09:13:11+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Pricing

  • Price is a given value that will purchase a finite amount of a product or right to use that product
  • It is usually the amount of money expected, required, or given in payment for something although it can be in another form other than money
  • The price of a product is usually […]
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