February 2025

Advantages and Disadvantages of Primary Research

By |2025-02-12T09:39:06+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Advantages and Disadvantages of Primary Research

  • Primary research has a number of advantages and disadvantages

Advantages of Primary Research

  • It is up to date
  • Produces high quality which the business can control and
  • It provides relevant information to the issue being researched at that particular moment
  • The business can control coverage of research

    • […]

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Marketing: Introduction to Elasticity of Demand

By |2025-02-12T09:13:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing:Introduction to Elasticity of Demand

  •  Elasticity of demand to which demand for a good or service varies with its price
  • It is a measure of how sensitive or how responsive is demand to changes in the price of a product
  • An elastic product is a product whose demand is sensitive or responsive to […]
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Methods of controlling quality

By |2025-02-12T09:32:39+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

  • Quality is fitness for a particular purpose
  • Quality means the produced product meets customer expectations
  • Various methods are used by businesses to achieve and maintain quality
  • These methods include:

Quality Control

  • Quality control is the process of checking quality at the end of the production line to ensure that it meets set benchmarks and standards

Quality Assurance

  • is a more comprehensive […]
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Business Studies: Break even analysis the graphical method example

By |2025-02-12T09:19:21+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Break even analysis the graphical method example

  • As has been pointed out there are two approaches to break even analysis
  • In this post we will look at the graphical method
  • To help make matters clear we will make extensive use of an example below

Shona runs a take-away pizza […]

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Market based organisational structure

By |2025-02-12T08:58:09+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

An example of a market based structure An example of a market based structure

ZIMSEC O Level Business Studies Notes: Market based organisational structure

  • This is where the organisation’s divisions, operations, duties and positions are based markets, market segments, industry or customer types
  • For example a large clothing store with different […]
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The selection process

By |2025-02-12T09:21:28+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Human Resources Management: The selection process

  • When the proper candidates have been recruited
  • The following step is to select the most appropriate candidate(s) from the available pool
  • Selection is the process of screening candidates using a variety of criteria so as to identify and […]
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Advantages and Disadvantages of Secondary Research

By |2025-02-12T09:40:06+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Advantages and Disadvantages of Secondary Research

  • There are several disadvantages to secondary research otherwise known as desk research

Advantages of secondary market research

  • It is inexpensive/cheap when compared with primary market research
  • It avoids duplication of effort
  • Information and data is readily available
  • Allows the business to quickly and cheaply analyse and compare […]
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Cost Based Pricing

By |2025-02-12T09:14:57+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Cost Based Pricing

  • Refers to a variety of pricing strategies which involve the addition of a profit element on top of the costs of production
  • The aim is to make sure that costs incurred in production of each unit are covered by the selling price of that unit
  • Popular cost based pricing […]
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