February 2025

Choice of Media in Advertising

By |2025-02-12T09:09:16+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Choice of Media in Advertising

  • An important factor in advertising is choosing the right media
  • Media refers to the communication channel through which data or information flows
  • Media includes every broadcasting and narrow-casting medium such as:
  • newspapers,
  • magazines,
  • TV, radio,
  • billboards,
  • direct mail,
  • telephone,
  • fax,
  • and internet.
  • Several factors have to be […]
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Production: Introduction

By |2025-02-12T09:25:48+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: Introduction

  • Production refers to the process and methods by which inputs i.e. raw materials or semi-finished goods are combined with other factors of production are turned into finished products or semi-finished goods products
  • During the production process the factors of production are combined to make a finished product that can […]
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Business Studies: Liquidity ratios

By |2025-02-12T09:06:43+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis:Liquidity ratios

  • Liquidity is a measure of how well a business can meet its short term obligations as and when they fall due
  • It is usually expressed in terms of how well the entity in question can convert its assets into cash
  • Short term obligations include amounts owed […]
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Business Studies: Pressure groups in Zimbabwe

By |2025-02-12T09:37:16+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Aiding and influencing the business:Pressure groups in Zimbabwe

  • These are non-profit and usually voluntary organization whose members have a common cause for which they seek to influence political or corporate decision makers to achieve a declared objective
  • Pressure groups lobby on behalf of their members to ensure that their cause is held and […]
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Franchise Business

By |2025-02-12T09:20:20+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Franchise Business

Characteristics/Features

  • Franchise occurs when the owner of a business (the franchisor) grants a licence to another person or business (the franchisee) to use their business idea – often in a specific geographical area.
  • The franchisee sells the franchisor’s product or services, trades under the franchisor’s trade mark or trade name and benefits […]
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The Grape Vine: Informal vs Formal Communication

By |2025-02-12T09:27:33+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

The grape vine gives it’s name to the informal communication process. Image credit cliparts.co

ZIMSEC O Level Business Studies Notes:The Grape Vine: Informal vs Formal Communication

  • Communication can also be classified as either informal or formal
  • Formal communication is official, arranged and approved of by the relevant authorities in the organisation
  • […]

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Trade Unions in Zimbabwe and their types

By |2025-02-12T09:11:46+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Managing Human Resources: Trade Unions in Zimbabwe and their types

There are a number of trade unions that operate in Zimbabwe. Below is a list of some of them and their categories. As clearly demonstrated a trade union can belong to more than one category.

NB Due to persistent economic crisis that have greatly […]

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The Market Introduction

By |2025-02-12T09:34:01+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Introduction to markets

  • A market is an actual or nominal place where buyers and sellers interact directly or through intermediaries to trade goods, services, instruments, contracts in exchange for money or other mediums of value
  • Markets can be physical or infrastructural buildings that can actual be observed in the real world for […]
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Benefits and drawbacks of advertising

By |2025-02-12T09:09:48+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Benefits and drawbacks of advertising

  • Not all advertising is successful
  • In fact advertising does have its advantages and disadvantages

Advantages of advertising

  • It informs the customer
  • It is part of the competitive process and fights off the competition
  • It allows consumers/customers to make an informed choice
  • I can act as a guarantee of […]
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