Choice of Media in Advertising
ZIMSEC O Level Business Studies Notes: Marketing: Choice of Media in Advertising
- An important factor in advertising is choosing the right media
 - Media refers to the communication channel through which data or information flows
 - Media includes every broadcasting and narrow-casting medium such as:
 - newspapers,
 - magazines,
 - TV, radio,
 - billboards,
 - direct mail,
 - telephone,
 - fax,
 - and internet.
 - Several factors have to be […]
 
											
				
			
											
				
					




 Shell’s pollution has destroyed people’s livelihoods prompting the need for costly cleanup operations. Image credit 
 The grape vine gives it’s name to the informal communication process. Image credit cliparts.co 

