AS A Level Business: Introduction To Market And Marketing Research

By |2022-09-15T12:29:45+02:00January 24th, 2023|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Introduction To Marketing And Market Research

  • Marketing has been defined as the process of identifying and anticipating consumer needs and wants so they can be satisfied at a profit
  • Market research is concerned with identifying and anticipating these needs […]