AS A Level Business: Introduction To Market And Marketing Research

By |2019-09-16T16:51:05+02:00September 16th, 2019|Cambridge AS A Level Business Studies, Notes, ZIMSEC A Level Business Studies, ZIMSEC Business Enterprise Skills|

Cambridge AS A Level Business Studies/ ZIMSEC Advanced Level Business Studies/ Business Enterprise Skills Notes: Introduction To Marketing And Market Research

  • Marketing has been defined as the process of identifying and anticipating consumer needs and wants so they can be satisfied at a profit
  • Market research is concerned with identifying and anticipating these needs […]

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