February 2025

Marketing: Personal Selling

By |2025-02-12T09:12:04+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Personal Selling

  • Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase.
  • It aims to persuade the customer and push the product by emphasizing it’s uses and advantages
  • It involves two way communication unlike the case with other forms of promotion such as advertising
  • Personal selling staff […]
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The location of a business

By |2025-02-12T09:30:44+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Production: The location of a business

  • When a business is formed, a new branch is being opened or the current site because unsatisfactory for some reason a business has to consider the location question
  • Location refers to the physical site upon which a business is located
  • A business’s objectives are in constant flux […]
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Uses, advantages and disadvantages of budgets

By |2025-02-12T09:13:33+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Ratio Analysis: Budgets: Uses, advantages and disadvantages of budgets

  • Facilitate coordination between departments within the organisation
  • Helps to assign and clarify responsibilities e.g. the production department must produce and the marketing department sell produced units
  • Help to translate strategic plans into actionable departmental goals
  • Improves communication
  • Help to control […]
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