February 2025

Customer oriented pricing

By |2025-02-12T09:17:12+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Marketing: Customer oriented pricing

  • This is pricing based on the demand for the product and customer’s perceptions of the product’s value
  • Various techniques are used
  • Perceived value pricing-is where the price is chosen to position the product in the market
  • A price is chosen which is consistent with the image of the product
  • This […]
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Importance of cash flow to the business

By |2025-02-12T09:38:51+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Importance of cash flow to the business

  • It is important for a business to manage its cash flow carefully
  • As pointed out in the introduction there is a difference between cash flow and profitability
  • It is quite possible for a business to be profitable and still have cash flow […]
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Business Studies: The uses and limitations/weaknesses of break even analysis

By |2025-02-12T09:26:59+02:00February 12th, 2025|Notes, O Level Business Studies Notes, Ordinary Level Notes|

ZIMSEC O Level Business Studies Notes: Business Finance and Accounting: Break even analysis: The uses and limitations/weaknesses of break even analysis

  • Break even analysis has it’s strengths and weaknesses

Advantages/Uses/Strengths of Break even analysis

  • Break even analysis is an important investment appraisal option as it allows management to quickly asses the viability of a proposition
  • Margin of safety calculations are […]
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