March 2023

A Level Business Studies: Segmenting using customer behaviour

By |2023-03-22T06:22:28+02:00March 22nd, 2023|

  • Market segmentation is a process of dividing a market into smaller groups of consumers with similar needs or characteristics.
  • Behavioural segmentation is one of the ways in which a market can be segmented, based on consumer behaviour.

Segmenting using Behavioural Criteria:

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    A Level Business Studies: Segmenting using Psychographic Criteria

    By |2023-03-22T06:24:35+02:00March 22nd, 2023|

    • Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics.
    • Psychographic segmentation is one way to segment a market, where consumers are grouped based on their personality traits, values, beliefs, interests, and lifestyles.

    What is psychographic segmentation?

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    A Level Business Studies: Segmenting the market using geography

    By |2023-03-22T06:26:18+02:00March 22nd, 2023|

  • This involves dividing the market based on location, such as countries, regions, cities, or […]
    • Market segmentation is the process of dividing a larger market into smaller groups of consumers who have similar needs or characteristics.
    • One of the most common ways to segment a market is by geography.
    • This involves dividing the market based on location, such as countries, regions, cities, or […]
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    A Level Business Studies: Segmenting the market using demographics

    By |2023-03-22T06:32:30+02:00March 21st, 2023|

    • Definition: Segmentation by demographics is the process of dividing a larger market into smaller groups based on demographic factors such as age, gender, income, education, and occupation.
    • Demographics play a crucial role in consumer behaviour and can be a powerful tool for marketers to better understand their target audience.
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    A Level Business Studies: What is market segmentation

    By |2023-03-21T17:03:57+02:00March 21st, 2023|

  • Market segmentation is a crucial step in the marketing process as it helps businesses identify […]
    • Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics.
    • Often market segmentation is done based on several criteria such as age, sex, behaviour etc
    • Market segmentation is a crucial step in the marketing process as it helps businesses identify […]
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    A Level Business Studies: What is market analysis and why is it important?

    By |2023-03-21T16:06:43+02:00March 21st, 2023|

  • Market analysis is a crucial step in the marketing process that helps businesses understand the needs and wants of their target customers and […]
    • Market analysis is the process of collecting, analyzing, and interpreting data about a particular market, including its size, segmentation, growth potential, trends, and competition, in order to inform business decisions.
    • Market analysis is a crucial step in the marketing process that helps businesses understand the needs and wants of their target customers and […]
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    A Level Business Studies: What is e-marketing?

    By |2023-03-21T07:11:24+02:00March 21st, 2023|

  • E-marketing offers […]
    • E-marketing, also known as digital marketing, is the use of electronic media and technology to promote products and services.
    • With the increasing number of people accessing the internet and using electronic devices on a daily basis, e-marketing has become increasingly important for businesses to reach their target audience.
    • E-marketing offers […]
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    A Level Business Studies: The role and importance of the marketing function

    By |2023-03-21T07:02:14+02:00March 21st, 2023|

  • The marketing department interacts with other functional departments in an organization
  • The marketing department interacts with other functional departments in an organization
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    A Level Business Studies: Common Business Functions

    By |2023-03-21T06:47:05+02:00March 21st, 2023|

  • Businesses often differ in terms of how they are owned and controlled for example sole traders and companies, they differ in size, they differ in vision and mission statement and they differ in sector (primary, secondary and tertiary) as […]
    • By now you should appreciate the fact that not all businesses are the same
    • Businesses often differ in terms of how they are owned and controlled for example sole traders and companies, they differ in size, they differ in vision and mission statement and they differ in sector (primary, secondary and tertiary) as […]
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    A Level Business Studies: Marketing vs Selling

    By |2023-03-21T06:31:16+02:00March 21st, 2023|

    • Marketing and selling are two essential components of a business’s overall sales strategy, and they both play a crucial role in promoting and selling products or services.
    • While marketing and selling are often used interchangeably, they are two distinct activities that require different approaches and skill sets to be successful.
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